The "CuTE - Cultivating the Taste of Europe" programme aims to inform European consumers of the properties and benefits of our fruit and vegetables, cultivated in the open air and in greenhouses, under the strictest quality controls and standards of the European Production Model:

• Quality, variety and freshness of fruit and vegetables from Europe.

• Food safety, sustainability, respect for the environment and traceability of the European production model.

• 100% sustainable production methods, both in the open air and in the greenhouses.

All with the aim of motivating Europeans to change their consumption habits and follow a healthier lifestyle, educating future consumers, school age children, and informing the general public, among all, cultivate a better life.